I don’t know about you, but whenever I’m looking for a store in a shopping centre, there’s never a map in sight. I end up walking around in circles; finally find the store I’m looking for, only to coincidentally find a mall map right outside of it. Hey, I’m a man on a mission, venturing only into a mall knowing what I want, and where I want to look for it. It would be sweet if I could look it up on my phone, and save the hassles of exploring new territory. Now there’s an app for that (sorry couldn’t help it).

The Toronto Eaton Centre introduced their iPhone application this month to make holiday shopping, well, a little more joyous. The application has a list of features including store promotions, guest services information, ability to check your gift card balance, and (wait for it) an interactive mall map! You can also search through the list of stores available, by category or promotions, and save your favourite shops. And for those who love to stay connected, the app includes a Facebook and Twitter feature so you can tell the world that your shopping and your doing it at the Eaton Centre.

To help promote this app, the Eaton Centre is offering a chance to win a $250 gift card when you tell them about your iPhone App experience. You can download the app by searching ‘Toronto Eaton Centre’ through the App Store on your iPhone, or through iTunes on your computer.

Happy shopping.